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Alternatives Salary Survey Shows Marketing Comms Salaries Back to Celtic Tiger...

The 2017 Salary and Market Insights Survey, published by Alternatives Group in association with the Marketing Institute, reveals that salaries in the marketing communications...

Bridging the Gender Pay Gap

With gender pay equality very much back in focus in the advertising and media industries, Alan Coleman explains how the industry can address the...

Resistance Is Futile

In this era of evolved marketing, data and digital are the new talent battleground, says Charley Stoney. RESISTANCE IS FUTILE” is a well-known phrase that...

Empowering Your Staff

Empowering employees can reap many rewards for a company and its brands and often requires a structured and measured strategy around internal communications, writes...

Salaries in Adland Continue to Rise According to Alternatives Survey

Salaries within creative agencies are continuing to increase according to the latest Alternatives Group salary survey which is carried out in association with the...

Data & Digital Skills to Dominate in 2016 Says Stoney

Charley Stoney, managing director of Alternatives Group   Data, digital, customer experience and product management skills are likely to be the most sought after talents...

What’s Hot and What’s Not

Here at Alternatives Digital, we are constantly focussed on what’s coming up on the horizon because we have to be! Digital is such a...

Working remotely – is it for you?

I worked with Alternatives before I moved to the UK and upon return, we had no idea that my husbands job would bring us...